Online Ratings Are All Wrong. Consumers Don’t Care.

I was reading a Bloomberg Technology article recently, that came to an attention grabbing conclusion – online health care ratings are essentially fraudulent and show no correlation between actual patient satisfaction ratings or clinical performance (see Don't Yelp Your Doctor. Study Finds Ratings Are All Wrong).

None of this is very surprising to me, as it validates what I've been saying for the past few years:

Online ratings and reviews, whether accurate or not, are playing a huge role in consumer decision-making
The responsibility of having positive ratings and reviews lies with your marketing team – not your clinical . . .