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The “sizzle” of personalized medicine – treatments and medications customized to our unique genetic makeup – is pretty powerful. There are a wave of new consumer genetic testing services – like Family Tree DNA, Ancestry, and MyHeritage. And the price of more sophisticated genetic testing is dropping (see Soon, It Will Cost Less To Sequence A Genome Than To Flush A Toilet — And That Will Change Medicine Forever). The global genetic testing market is expected to reach approximately $60 billion by 2020 (see Global Genetic Testing Market - Industry Analysis And Market Forecast 2014-2020), and some estimates have found that 6.3 million . . .

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