Preparing For The Amazon Effect

Last month, I mentioned in New Health Care Rules Of The Road & Long-Term Strategy, that this is the year that Amazon.com and Alibaba.com are predicted to enter the health care market. The prospect does scare me, since Amazon has been a “category killer” for so many industries. For a company that only started in 1996, Amazon has achieved a lot and seems poised to achieve even more. Only 19 years in operation and we take Amazon for granted.  The Economist said it best in the article How Far Can Amazon Go?:

Typing your credit-card number . . .