Reputation Matters

When it comes to sticking with a particular provider organization or clinic, reputation increasingly matters. Twenty-five percent of consumers are planning to make a switch in 2025—with 84% checking online reviews before making a move and 51% reading at least six reviews before scheduling an appointment (see;How Patients Choose Their Doctors). And beyond the initial choice, 40% of consumers have canceled an appointment or changed their care plan entirely based on online reviews.

Increasingly, becoming the “provider of choice” means managing online reputation, with 61% of consumers now prioritizing online reviews over referrals from friends and . . .