Specialty Primary Care As A Diversification Strategy

As executive teams of specialty provider organizations look at how best to stabilize their revenue base and competitive advantage in the next normal, adding primary care services is one of the options on the table. The market need is growing. We know that 68% of adults with mental disorders also have chronic health disorders (see Behavioral Health: Fixing A System In Crisis). And consumers are gravitating toward integrated care delivered by specialists—one study showed that more than 30% of older adults with multiple chronic conditions used a specialist as their main doctor (see Should Your Primary Care Physician be . . .