The Advice Challenge

Nearly half (45%) of consumers aged 18 to 34 have disregarded medical advice from a clinician in favor of information shared by friends or family, while 38% report that they favor medical advice from social media over advice from physicians. And 58% report regretting a health decision, at least once, that was based on misinformation.;Those were the results of a recent report, 2025 Edelman Trust Barometer Trust And Health.

The 18 to 34 age group (those born between 1997 and 2012, who now range in age from 13 to 28 are labeled Gen Z) consumes health information cafeteria . . .