The Branding Prescription 

Artificial intelligence (AI) is changing how organizations’ marketing teams maintain internet traffic, score high ranks in search results, and continue to get high-quality referrals. The question is what to do ...

One recent analysis—Why Content-Driven Branding Is The Real Fix For Zero-Click Traffic Loss—points to the increasing importance of great content—and a great content strategy—to maintain those referrals. For most organizations, this means expanding their public-facing persona to the “branding through content” concept.

This concept is the practice of aligning all written, spoken, and visual communications with an organizational brand’s personality. That . . .