By Monica E. Oss This week, in my keynote at the i2i Conference: Challenge, Change and Choice: The Future is Now, I delivered the opening plenary, The Keys To A Successful Recovery Strategy – The Path From Crisis Management To Post-Crisis Sustainability. I spoke about the questions that shape strategy for the next normal. The first of those questions—what will be the lasting impact of these crises—is the foundation of strategy development. While that question can’t be answered specifically in every market, we do know a lot about what 2021 will hold. Essentially, we can expect acceleration of trends that were in motion before COVID—virtual delivery,…
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