The Rise Of Direct-To-Consumer

Disintermediation—it’s a big word.;The textbook definition is, “Reduction in the use of intermediaries between the consumer and producer of services.”;In simpler terms, “cut out the middle man.”

Many businesses have been ‘disintermediated’.;We no longer use travel agents to book an airline ticket. Amazon buys books directly from publishers and sells them to me—without my local book store.;Apple and Tesla sell their products directly to consumers through their own retail stores.;;;

Disintermediation has been happening in the health care field over time. But the growth of two . . .