What ‘Must’ The C-Suite Do?

For most executive team members, there is never enough time in a day—or enough capital to invest. The current market turbulence requires both strategies for improving financial strength and growth—both requiring very calculated spending. A recent survey of chief executive officers (CEOs)—The Investments Healthcare CEOs Say Can’t Wait—identified four investment areas that they think are mission critical—technology and service innovation, workforce retention and engagement, marketing and competitive positioning, and facility investments.

One of our members, Advocates Chief Financial Officer (CFO) Keith Neal commented on these survey results, reflecting on how the prioritization challenge was . . .