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What tool can your management team take from Netflix, Amazon, Lyft, Uber, and Walmart? Two words—artificial intelligence (AI).

It shouldn't be surprising that these companies are using AI to improve their customer's experience. Netflix’s AI “algorithmically adapts the entire user experience to each individual subscriber" (see How Netflix Uses AI And Data To Conquer The World); Amazon uses AI “to come up with product recommendations based on what users already said they liked" (see How AI Is Helping Amazon Become A Trillion-Dollar Company); Uber uses AI for “precise routing, fare estimates, and mapping” (see Uber . . .

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