You Operate Virtually, You Serve Virtually, But Are You Marketing Virtually?

Think back to pre-COVID-19 days, or in fact way back to pre-Amazon days. Let’s say you were looking for the perfect pink scarf. You got in your car and drove to every store within a 30-mile radius, looking and looking until finally, frustrated, you settled on a fuschia-colored scarf which is not want you had in mind, and it had that ugly fringe, but whatever! Now you just type “pink scarf” into your Google or Amazon search bar, get hundreds of choices, read a few reviews to make sure it is as soft and . . .