25% Of Health Care Provider Organizations Plan To Deploy Generative AI To Enhance Consumer Engagement

About one quarter of health care provider organizations intend to deploy generative artificial intelligence (GenAI) to enhance consumer engagement, by personalizing experiences in an acute care setting, customizing content for recovery and wellness, and generating medical summaries. GenAI is a type of AI that can produce content such as text, images, or music based on user prompts. According to a survey of health plan and health system executives, 70% of health plans and health care provider organizations believe GenAI is likely to affect care delivery, consumer care journeys, experiences, and potentially health outcomes . . .