Executive Education On-Demand | August 23, 2017

Marketing To Payers: A Guide To Building Relationships & Finding New Opportunities With Health Plans & ACOs

This presentation was delivered by Steve Ramsland, Ed.D., Senior Associate, OPEN MINDS on August 17, 2017, at The 2017 OPEN MINDS Management Best Practices Institute. In the presentation, Dr. Ramsland discussed a marketing framework for behavioral health organizations, the basics of marketing to managed care plans, and a six-part plan for new contract development . . .

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