Creating Growth Strategies To Maximize Revenue & Scale: The OPEN MINDS 2023 Best Practice Marketing Seminar

This presentation took place at The 2023 OPEN MINDS Strategy & Innovation Institute. Christy Dye, MPH, Senior Associate, and Emily Del Vecchio, Executive Vice President, for OPEN MINDS discussed how to create a solid but flexible marketing plan informed by deep market analysis and aligned with long-term organizational goals. Attendees also learned the importance of strategic marketing for organizational success in a changing environment; the step-by-step process for creating a successful marketing plan and how to implement it; key components of developing a marketing budget, including revenue forecasting, expense budgets, and return on investment; and insights and . . .