Moving To A Next Generation Web Site—The Objectives, The Plan & The Technology

This presentation took place on October 26, 2021 at The 2021 OPEN MINDS Technology & Analytics Institute. OPEN MINDS' faculty members Tim Snyder and Rob Hickernell discussed how websites must be kept current as new services and providers enter the market at great speed. Services must be easy to find and clear about how your organization can fill a service gap. This session also covered:

Best practices in organizing your content – content is king!

The importance of making your web site consumer experience the most compelling

Steps in web site evaluation and improvement

https://soundcloud.com/user-202102826/moving-to . . .