Scaling Boutique, Digital First Services: The Synergy eTherapy Case Study

This OPEN MINDS Executive Roundtable was delivered on December 19, 2024, by Dr. Lisa Lovelace, founder and Chief Executive Officer of Synergy eTherapy (Synergy). She discussed how she grew a multi-state digital first therapy practice in 2016, before telehealth was commonplace. Dr. Lovelace described her boutique business structure, organic marketing strategy, approach to partnerships, and revenue diversification strategy.

Executive attendees of this session will learn about:

Organic marketing and improving visibility for competitive positioning.

Partnership strategies.

Lessons learned from the success of niche services and boutique, digital-first business models.

https://vimeo.com/1040899147?share=copy . . .