This presentation took place at The 2022 OPEN MINDS Technology & Analytics Institute. John Sheehan, MBA, FACHIE, Chief Executive Officer for Mind Springs Health, discussed how to position your organization through digital marketing to open the door to new opportunities, reach, and influence in future affiliations and partnerships in providing quality care. Topics covered included:

Elements for creating a digital marketing plan

Telling your organization’s story and showing its value

Digital tools for becoming a provider of choice

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