This web briefing was delivered by Rob Hickernell, MBA, executive vice president at OPEN MINDS, on July 30, 2020 as part of The OPEN MINDS Executive Blueprint For Crisis Recovery – Building Organizational Sustainability & Success In A Disrupted Market series. In the web briefing, Mr. Hickernell discussed how to design an “online social blueprint” by leveraging social media best practices; use the top social media platforms to drive traffic, brand awareness, and consumer engagement; and manage organizational reputation and avoid social media pitfalls that can damage the brand . . .
Industry Resource |