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Gettysburg, Pa. (May 21, 2023)— Building a consumer-focused culture is central to greater organizational performance but can have a heavy cost on team morale if not done right. On May 25 at 1:00 PM ET, Brian Samford, Ph.D., Executive Director of The Arbor Behavioral Healthcare Center, will discuss practical strategies for cultivating a consumer-focused culture in your organization, during Supporting Staff In A Consumer-Focused Culture: The Arbor Behavioral Healthcare Case Study.

During this one-hour live presentation, Dr. Samford will also discuss the role that technology plays in shaping organizational culture, staff satisfaction, and staff retention. He will also discuss best practices for supporting staff self-care, establishing accountability, and keeping team members healthy, engaged, and motivated.

“The loss of high-performing team members immediately has a negative impact on organizational performance,” said OPEN MINDS Chief Executive Officer, Monica E. Oss. “Retaining high-performing team members and keeping them healthy should be top of mind for executive teams in any consumer-focused service organization.”

To register for the May 25 roundtable, visit There is no cost to register, but a free membership in the OPEN MINDS Circle is required.

Circle Elite Executive Roundtables are a weekly series designed to help executive teams navigate the changing health and human services market. Each one-hour presentation outlines a field-tested approach to strategies, services lines, technology adoption, workforce challenges, and more to create organizational sustainability. The series also includes special sessions on CalAIM and the changing role of the finance department in with our CFO Consortium series. These impactful sessions, featuring executives from our Elite membership, are available to all OPEN MINDS members and available on demand.

Speaker Bio: Brian Samford, Ph.D., LMFT, LCDC, Executive Director of The Arbor Behavioral Healthcare Center
Brian Samford is the executive director of The Arbor Behavioral Healthcare Center. He started his journey of recovery in 1990 upon entering a treatment program. His first job in mental health was in 1991 at Vernon State Hospital as a nursing tech. He also began studying to become a chemical dependency counselor at the time. In 1994, he received a scholarship at Texas Tech University in the Center for the Study of Addiction. The program was for students who had a history of addiction and demonstrated a strong commitment to recovery. He graduated with a degree in Human Development and Family Studies in 1996, achieved a master’s degree in 1996, and then earned his doctorate in marriage and family therapy in 2006.

Dean Fitch, LMFT, Principal/Co-Founder, Avea Solutions/KIPU
Mr. Fitch serves as the Principal at Kipu Health and is the co-founder of Avea Solutions. He is a licensed marriage and family therapist who brings years of clinical experience to our team. A veteran of the behavioral health industry, Dean previously owned and operated an intensive outpatient treatment center, worked extensively in private practice, and served as the Clinical Director of a large residential treatment center in Texas. Dean understands the unique challenges that face institutional health care providers and truly loves connecting them with solutions to attain unprecedented success.

OPEN MINDS is a national market Intelligence, management consulting, and marketing services firm specializing exclusively in the markets of the health and human service field that serve consumers with chronic conditions and complex support needs. OPEN MINDS mission is to provide payers, service provider organizations, and technology and scientific firms that serve these consumers with the market and management knowledge needed to improve their organizational efficiency and effectiveness. Learn more at


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