Best Practice Marketing—Getting More Consumers & Contracts—An OPEN MINDS Circle Roundtable on November 11

GETTYSBURG, Pa. (Oct 24, 2021)—On November 11 at 1:00 p.m. ET, OPEN MINDS will host the Circle Elite Executive Roundtable, Best Practice Marketing–Getting More Consumers & Contracts, for executives of health and human service organizations. The focus of this Circle Elite Executive Roundtable will be on marketing strategy, branding, and positioning to maximize consumer and contract capture.

Marketing is more diverse than ever before, where should you be spending your money? How does one develop a brand and why does it matter? When 92% of people think the majority of health care providers offer similar services and have similar capabilities, how do you plan to differentiate your organization? This roundtable session walks you through best practices for evaluating and developing your marketing plan to differentiate yourself from the competition.

“A focused marketing plan that is catered to your business’s strategic goals is a necessity in today’s changing market,” said OPEN MINDS Chief Executive Officer Monica E. Oss. “The health and human services field is particularly dynamic right now. This means that there is fresh opportunity to win new business and rise above the competition.”

The roundtable will feature OPEN MINDS Senior Associate, Brittney Snyder. Ms. Snyder leads the firm’s marketing-focused projects, including comprehensive product launch initiatives, corporate and product re-branding/positioning projects, and website and online marketing programs. This is your chance to have a discussion with experts in marketing and branding.

Executive attendees will learn:

Best practices in evaluating and improving your organization’s online presence
How to build an online brand that attracts new consumers
How to demonstrate your organization’s value in a way that will attract health plan’s interest

Brittney Snyder has over 11 years of experience working as a marketing and management consultant in the health and human services field. Ms. Snyder serves as a marketing consultant, developing and deploying marketing plans and strategic tactics for clients. In addition, she develops and executes online marketing strategies and campaigns for several clients throughout the health and human services industry.

To register for this event, visit: https://attendee.gotowebinar.com/register/8939108017641384461

The November 11 Circle Elite Roundtable—exclusive to Elite members of the OPEN MINDS Circle—is offered as part of a weekly series designed to help executive teams navigate the business, organizational, operational, and culture changes of a market in turbulence during (and after) the COVID-19 crisis. Each 60-minute briefing outlines a field-tested approach for recovering from the crisis and developing a plan for organizational sustainability. OPEN MINDS experts are on the line to answer questions and provide follow-up private Quick Consults for members.

For more information on the program, or media inquiries, contact Cory Thornton, Vice President of Market Intelligence, OPEN MINDS, at 717-334-1329 or cthornton@openminds.com.

About OPEN MINDS
OPEN MINDS is an award-winning information source, executive education provider, and business solutions firm specializing in health and human services for people with chronic conditions and complex support needs. For thirty years, we’ve helped organizations implement the transformational business practices they need to succeed in an evolving market with new reimbursement, competition, policies, and regulations. Learn more at www.openminds.com.

COVID-19 Risk Management Plan August 11, 2021

We are excited to return to sunny southern California for The 2021 OPEN MINDS Management Best Practices Institute at the picturesque Newport Beach Marriott Hotel & Spa, August 23-26, 2021. To help plan your in-person attendance, visit https://openminds.com/live-mbpi/ for a schedule of events happening throughout the week.

The resurgence of the COVID Delta variant has certainly created new challenges for the country and for our families. Fortunately, the available COVID vaccinations have been very successful in preventing symptomatic infections and illness. But I did want to let you know that our team at OPEN MINDS is committed to making our executive events as safe as possible and have an active risk management plan in place. I wanted to share with you the key elements of our plan:

Masking. Every participant will receive a mask as part of their registration materials. Unvaccinated people will be required to wear masks – and vaccinated attendees will be encouraged to wear masks. If the local or state governments have more restrictive standards (including mandatory masking or requiring proof of vaccination) at the time of our institutes, we will follow those standards.

Social Distancing. We are working with the event venue to hold all sessions in the largest possible rooms with seating as far apart as possible. In order to accomplish this, we ask that you select in advance the sessions you plan to attend in-person at the event venue. This will assist us with room and seating arrangements.

Outdoor Events. Where possible, we will use outdoor spaces for networking events and smaller sessions.

Hand Sanitation. Hand sanitation stations are available throughout the event venue and hand sanitizer is included in your registration materials, courtesy of our partner, Qualifacts+Credible.

Virtual Sessions. Every session will be partially or fully available in a virtual capacity:

We are livestreaming via GoToWebinar our plenary sessions – keynote addresses and plenary panels. You can participate online from your hotel room (or from your home office if you can’t attend on-site). We will be accepting questions from both the onsite and online audiences.
Each executive seminar is being offered at two separate times, one live at the event venue and the other exclusively for virtual attendees.
We are recording the audio for each session – and will post the audio along with presentation materials after each session.
A virtual exhibit hall will be available with access to all exhibitor contact information, product demos, and engagement opportunities.

We will continue to monitor any changes in the CDC recommendations for the continued safety of the public. If you have any concerns or questions, feel free to reach out to a member of our team at events@openminds.com or by phone at 877-350-6463. We look forward to seeing you at The 2021 OPEN MINDS Management Best Practices Institute.

Monica E. Oss
Chief Executive Officer
OPEN MINDS

Best Practice Marketing—Getting More Consumers & Contracts—An OPEN MINDS Circle Roundtable on November 11

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COVID-19 Risk Management Plan August 11, 2021