GETTYSBURG, Pa. (January 24, 2021) – On February 10, 2021 at 1:30 pm EDT, OPEN MINDS will host How To Develop A New Service Line: An OPEN MINDS Seminar On Building A Diversification Strategy & Conducting A Feasibility Analysis as part of The 2021 OPEN MINDS Performance Management Institute. The Institute will be held virtually, with onsite networking opportunities, at the Sheraton Sand Key Resort in Clearwater Beach, Florida from February 10-12, 2021.

Jointly hosted by OPEN MINDS Senior Associates Joseph P. Naughton-Travers, EdM and Kelvin McCord, this executive seminar is designed to provide everything you need to know about developing a new service line starting with analyzing your current service lines to determine strategic options for diversification. Executive attendees will learn how to create a structured approach for selecting new services while ensuring they are financially sustainable, develop a costing model for launching new services, and create a structured service line feasibility analysis and development process.

“Service line portfolio management is more important than ever during challenging times,” says Joe Naughton-Travers, Ed.M., senior associate at OPEN MINDS. “Organizations have needed to pivot quickly during the COVID-19 pandemic and now need to be planning for what their service line portfolio should look like when we get to the new normal. Sustainable service lines that meet the needs of consumers and payers are the key to long-term success.”

Joseph P. Naughton-Travers, Ed.M., Senior Associate, has more than 30 years of experience in the health and human service field. Since 1998, as senior associate with OPEN MINDS, Mr. Naughton-Travers has lead  dozens of client initiatives, served as editor of OPEN MINDS publications, and is the author of many groundbreaking articles and presentations. Mr. Naughton-Travers brings to OPEN MINDS a broad range of experiences in private and public sector delivery of behavioral health and social services.

Kelvin J. McCord brings over 25 years of planning, marketing, client services and team building experience in the health and human service and private corporate fields to OPEN MINDS.  In his current role as a senior associate, Mr. McCord serves as a portfolio manager in the OPEN MINDS consulting practice where he leads engagements in strategic planning, marketing, client services, business process improvement, and project execution.

Individual registrations for the seminar are available for $125 at The All-Access Institute Pass to The 2021 OPEN MINDS Performance Management Institute includes this seminar.

To learn more about OPEN MINDS Institutes, visit the Executive Education page, call 877-350-6463, or email



OPEN MINDS is an award-winning information source, executive education provider, and business solutions firm specializing in health and human services for people with chronic conditions and complex support needs. For thirty years, we’ve helped organizations implement the transformational business practices they need to succeed in an evolving market with new reimbursement, competition, policies, and regulations. Learn more at

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