GETTYSBURG, Pa. (August 1, 2021) – On August 5 at 1:00 pm ET, OPEN MINDS will host the Private Roundtable For Elite Members, Getting From Here To There: Launching New Blended Service Lines For A Post Pandemic Market, for executives of health and human service organizations. This Private Roundtable will feature OPEN MINDS Senior Associate, Joe Naughton-Travers who will discuss how to take a structured approach for both selecting new services and successfully launching them.

“Preparing for the new normal is going to require new and innovative approaches to all aspects of care delivery,” said OPEN MINDS Chief Executive Officer Monica E. Oss. “Blending service lines could be a creative solution to address your customer’s needs while maximizing your existing service line efficiency. Understanding how to effectively structure service lines can decrease overall cost while increasing outcome quality.”

Organizations needed to pivot quickly during the COVID-19 pandemic with a structured service line portfolio management program that ensures financially sustainability. For many of those organizations, future assurance will be realized with blended service lines that use both face-to-face and virtual solutions. This approach can help increase access, alleviate the shortage of clinical professionals, address consumer needs outside the clinic, and offer more effective treatment. In this executive web forum, we will review a structured approach for both selecting new services and successfully launching them.

In this session, executive attendees will learn how to:

  • Use best practices in product development and launch
  • Find the right mix of face-to-face and virtual services
  • Create a structured service line feasibility analysis and development process

Joe Naughton-Travers, Ed.M. has more than 30 years of experience in the health and human service field. During his tenure as a Senior Associate with OPEN MINDS since 1998, he has served as lead of dozens of client initiatives, served as editor of OPEN MINDS publications, and is the author of many groundbreaking articles and presentations.

To register for this event, visit:

The August 5 Private Roundtable For Elite Members—exclusive to Elite members of the OPEN MINDS Circle—is offered as part of a weekly series designed to help executive teams navigate the business, organizational, operational, and culture changes of a market in turbulence during (and after) the COVID-19 crisis. Each 60-minute briefing outlines a field-tested approach for recovering from the crisis and developing a plan for organizational sustainability. OPEN MINDS experts are on the line to answer questions and provide follow up private Quick Consults for members.

For more information on the program, or media inquiries, contact Sam Base, Market Intelligence, OPEN MINDS, at 717-334-1329 or

is a national market intelligence, management consulting, and marketing services firm specializing exclusively in the markets of the health and human service field that serve consumers with chronic conditions and complex support needs. OPEN MINDS’ mission is to provide payers, service provider organizations, and technology and scientific firms that serve these consumers with the market and management knowledge needed to improve their organizational efficiency and effectiveness.

COVID-19 Risk Management Plan August 11, 2021

We are excited to return to sunny southern California for The 2021 OPEN MINDS Management Best Practices Institute at the picturesque Newport Beach Marriott Hotel & Spa, August 23-26, 2021. To help plan your in-person attendance, visit for a schedule of events happening throughout the week.

The resurgence of the COVID Delta variant has certainly created new challenges for the country and for our families. Fortunately, the available COVID vaccinations have been very successful in preventing symptomatic infections and illness. But I did want to let you know that our team at OPEN MINDS is committed to making our executive events as safe as possible and have an active risk management plan in place. I wanted to share with you the key elements of our plan:

We will continue to monitor any changes in the CDC recommendations for the continued safety of the public. If you have any concerns or questions, feel free to reach out to a member of our team at or by phone at 877-350-6463. We look forward to seeing you at The 2021 OPEN MINDS Management Best Practices Institute.

Monica E. Oss
Chief Executive Officer

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