GETTYSBURG, Pa. (July 18, 2021) – On July 29 at 1:00 pm ET, OPEN MINDS will host the Private Roundtable For Elite Members, How To Develop A Marketing Plan To Drive New Business & Build Competitive Advantage, for executives of health and human service organizations. This Private Roundtable will feature OPEN MINDS Vice President of Business Development, Emily Korns and Executive Vice President of Marketing Services, John Seymour, who will discuss how to build, develop, and evaluate your marketing plan.

“Part of creating a sustainable business model requires executive teams to be vigilant about ensuring that their marketing plan is effective,” said OPEN MINDS Chief Executive Officer Monica E. Oss. “The plan needs to improve the reach and return of services they deliver. At the same time, they need to be prepared to pivot with the market and evaluate the plan’s effectiveness often.”

Developing an effective marketing plan is crucial to helping your organization achieve specific goals and objectives. Being strategic in your approach is the key ingredient to being successful, only implementing what is effective and appropriate for your goals. What is the purpose of your marketing plan? Are your efforts yielding a competitive advantage? Come learn how to build, develop, and evaluate your marketing plan with OPEN MINDS experts.

In this session, we will take a deep dive into “best practices” for website evaluation and improvement, including:

  • How to develop a marketing plan
  • How to bring in new business
  • How to build a competitive advantage

Emily Korns, MBA, RDN brings nearly 20 years of health care marketing and communications experience to OPEN MINDS. Having started her career as a Program Manager for the Allegheny County Health Department where she developed and delivered behavior change and education programs designed to prevent chronic disease in vulnerable populations throughout greater Pittsburgh, PA, Ms. Korns brings a similar focus on population health, wellness, and nutrition expertise to OPEN MINDS.

John Seymour brings a wealth of experience in strategy, development, M&A, and marketing in the healthcare, consumer packaged goods, and for-profit education industries to OPEN MINDS. Mr. Seymour has deep expertise in market assessment/development and new product launches. Additionally, Mr. Seymour is accomplished in M&A transactions and turn-arounds which he leverages to expand the business footprint, increase revenue, and revitalize businesses.

To register for this event, visit:

The July 29 Private Roundtable For Elite Members—exclusive to Elite members of the OPEN MINDS Circle—is offered as part of a weekly series designed to help executive teams navigate the business, organizational, operational, and culture changes of a market in turbulence during (and after) the COVID-19 crisis. Each 60-minute briefing outlines a field-tested approach for recovering from the crisis and developing a plan for organizational sustainability. OPEN MINDS experts are on the line to answer questions and provide follow up private Quick Consults for members.

For more information on the program, or media inquiries, contact Sam Base, Market Intelligence, OPEN MINDS, at 717-334-1329 or

 is an award-winning information source, executive education provider, and business solutions firm specializing in health and human services for people with chronic conditions and complex support needs. For thirty years, we’ve helped organizations implement the transformational business practices they need to succeed in an evolving market with new reimbursement, competition, policies, and regulations. Learn more at

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COVID-19 Risk Management Plan August 11, 2021

We are excited to return to sunny southern California for The 2021 OPEN MINDS Management Best Practices Institute at the picturesque Newport Beach Marriott Hotel & Spa, August 23-26, 2021. To help plan your in-person attendance, visit for a schedule of events happening throughout the week.

The resurgence of the COVID Delta variant has certainly created new challenges for the country and for our families. Fortunately, the available COVID vaccinations have been very successful in preventing symptomatic infections and illness. But I did want to let you know that our team at OPEN MINDS is committed to making our executive events as safe as possible and have an active risk management plan in place. I wanted to share with you the key elements of our plan:

We will continue to monitor any changes in the CDC recommendations for the continued safety of the public. If you have any concerns or questions, feel free to reach out to a member of our team at or by phone at 877-350-6463. We look forward to seeing you at The 2021 OPEN MINDS Management Best Practices Institute.

Monica E. Oss
Chief Executive Officer

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