GETTYSBURG, Pa. (July 18, 2021) – On July 29 at 1:00 pm ET, OPEN MINDS will host the Private Roundtable For Elite Members, How To Develop A Marketing Plan To Drive New Business & Build Competitive Advantage, for executives of health and human service organizations. This Private Roundtable will feature OPEN MINDS Vice President of Business Development, Emily Korns and Executive Vice President of Marketing Services, John Seymour, who will discuss how to build, develop, and evaluate your marketing plan.
“Part of creating a sustainable business model requires executive teams to be vigilant about ensuring that their marketing plan is effective,” said OPEN MINDS Chief Executive Officer Monica E. Oss. “The plan needs to improve the reach and return of services they deliver. At the same time, they need to be prepared to pivot with the market and evaluate the plan’s effectiveness often.”
Developing an effective marketing plan is crucial to helping your organization achieve specific goals and objectives. Being strategic in your approach is the key ingredient to being successful, only implementing what is effective and appropriate for your goals. What is the purpose of your marketing plan? Are your efforts yielding a competitive advantage? Come learn how to build, develop, and evaluate your marketing plan with OPEN MINDS experts.
In this session, we will take a deep dive into “best practices” for website evaluation and improvement, including:
- How to develop a marketing plan
- How to bring in new business
- How to build a competitive advantage
Emily Korns, MBA, RDN brings nearly 20 years of health care marketing and communications experience to OPEN MINDS. Having started her career as a Program Manager for the Allegheny County Health Department where she developed and delivered behavior change and education programs designed to prevent chronic disease in vulnerable populations throughout greater Pittsburgh, PA, Ms. Korns brings a similar focus on population health, wellness, and nutrition expertise to OPEN MINDS.
John Seymour brings a wealth of experience in strategy, development, M&A, and marketing in the healthcare, consumer packaged goods, and for-profit education industries to OPEN MINDS. Mr. Seymour has deep expertise in market assessment/development and new product launches. Additionally, Mr. Seymour is accomplished in M&A transactions and turn-arounds which he leverages to expand the business footprint, increase revenue, and revitalize businesses.
To register for this event, visit: https://register.gotowebinar.com/register/3264781391752023566
The July 29 Private Roundtable For Elite Members—exclusive to Elite members of the OPEN MINDS Circle—is offered as part of a weekly series designed to help executive teams navigate the business, organizational, operational, and culture changes of a market in turbulence during (and after) the COVID-19 crisis. Each 60-minute briefing outlines a field-tested approach for recovering from the crisis and developing a plan for organizational sustainability. OPEN MINDS experts are on the line to answer questions and provide follow up private Quick Consults for members.
For more information on the program, or media inquiries, contact Sam Base, Market Intelligence, OPEN MINDS, at 717-334-1329 or firstname.lastname@example.org.
About OPEN MINDS
OPEN MINDS is an award-winning information source, executive education provider, and business solutions firm specializing in health and human services for people with chronic conditions and complex support needs. For thirty years, we’ve helped organizations implement the transformational business practices they need to succeed in an evolving market with new reimbursement, competition, policies, and regulations. Learn more at www.openminds.com.