GETTYSBURG, Pa. (Oct 3, 2021)—On October 14 at 1:00 pm ET, OPEN MINDS will host the Circle Elite Executive Roundtable, How To Drive Traffic & Measure Growth That Matters—An OPEN MINDS Website Best Practice How-To, for executives of health and human service organizations. The focus of this Circle Elite Executive Roundtable will be on the challenges of measuring and improving your website’s effectiveness.

More virtual care has increased the importance of a web site that works. And to remain competitive, every provider organization needs a strategy for improving on-line presence—web site, on-line reviews, social media, search engine optimization, and more. This roundtable session walks you through both an assessment of whether your web site working—and best practices for implementing website traffic strategies.

The roundtable will feature two OPEN MINDS senior leaders—OPEN MINDS Vice President of Web Services, Laird Sapir and Senior Associate, Nicole Garris. Nicole Garris is the lead on OPEN MINDS mental health best practices website, Laird Sapir is responsible for technical management of the many OEPN MINDS web sites. This is your chance to have a discussion with two experts in customer-facing web site design and management.

Ms. Sapir and Ms. Garris will discuss in this session:

  • The questions to ask to assess if your web site is achieving its awareness and referral generation goals
  • Best practice strategies to drive traffic to your web site
  • The objectives and ROI of paid web advertising, email marketing, and social media strategies

Laird Sapir brings a diverse background of user-experience design, project management, customer service, and over ten years of web development experience to the OPEN MINDS team. In her current role as Vice President of Web Services, Ms. Sapir leads our team of web developers; brings technical guidance and business practicality to every web-based application that OPEN MINDS develops; and defines a strategic purpose and unique digital brand for each client project that crosses her path.

Nicole Garris is an award-winning marketing and graphic design professional, bringing the vision of a designer, the storytelling of a marketer, and the data-driven decision making of an analyst. Creating and developing a compelling brand is her primary passion, followed closely by delivering an intriguing and connected customer journey through strategic, omni-channel marketing plans.

To register for this event, visit:

The October 14 Circle Elite Roundtable—exclusive to Elite members of the OPEN MINDS Circle—is offered as part of a weekly series designed to help executive teams navigate the business, organizational, operational, and culture changes of a market in turbulence during (and after) the COVID-19 crisis. Each 60-minute briefing outlines a field-tested approach for recovering from the crisis and developing a plan for organizational sustainability. OPEN MINDS experts are on the line to answer questions and provide follow-up private Quick Consults for members.

For more information on the program, or media inquiries, contact Sam Base, Market Intelligence, OPEN MINDS, at 717-334-1329 or

is an award-winning information source, executive education provider, and business solutions firm specializing in health and human services for people with chronic conditions and complex support needs. For thirty years, we’ve helped organizations implement the transformational business practices they need to succeed in an evolving market with new reimbursement, competition, policies, and regulations. Learn more at

COVID-19 Risk Management Plan August 11, 2021

We are excited to return to sunny southern California for The 2021 OPEN MINDS Management Best Practices Institute at the picturesque Newport Beach Marriott Hotel & Spa, August 23-26, 2021. To help plan your in-person attendance, visit for a schedule of events happening throughout the week.

The resurgence of the COVID Delta variant has certainly created new challenges for the country and for our families. Fortunately, the available COVID vaccinations have been very successful in preventing symptomatic infections and illness. But I did want to let you know that our team at OPEN MINDS is committed to making our executive events as safe as possible and have an active risk management plan in place. I wanted to share with you the key elements of our plan:

We will continue to monitor any changes in the CDC recommendations for the continued safety of the public. If you have any concerns or questions, feel free to reach out to a member of our team at or by phone at 877-350-6463. We look forward to seeing you at The 2021 OPEN MINDS Management Best Practices Institute.

Monica E. Oss
Chief Executive Officer

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