Missouri's Springfield-Greene County Health Department, Women, Infants, and Children (WIC) Program seeks a contractor to conduct market research and create a messaging campaign to both retain current and attract potential WIC participants. Overall, the program is interested in learning how to communicate the “value” WIC brings to families through both messaging and content. The program would like to target their efforts to identify effective messaging themes, taglines and content that would attract the following audiences: young professionals of child-bearing age; single dads; grandparents raising grandchildren; foster parents; and LBGTQ families . . .

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