Where To Start With Developing A “Vertical Strategy”

Providing good services isn't enough. Every specialist organization needs both the metrics to measure the "performance" of their services and a "vertical strategy" to plug into the health systems that cover the consumers in their market area.

This was the focus of a discussion I had with the board of a mid-sized Midwestern mental health organization a few weeks ago.  And, it's a topic I've written about before.  How to demonstrate value is a critical “first step” in differentiating what an organization does in an increasingly competitive and consumer-driven market (for background, check out What . . .