“You don’t have to run faster than the bear to get away. You just have to run faster than the guy next to you.” ― Jim Butcher, author

Last week, I wrote about the big management gulf between “reopening” and “recovery” (see Reopening Is Not Recovery). Recovery in this environment means developing a new business model for sustainability—and in most cases, that means “innovation.” By definition, innovation is the creation, development, and implementation of a new product or service with the aim of improving efficiency, effectiveness, or competitive advantage. In practice, it means identifying something of value that an . . .

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