If You Don’t Have A Plan For The Next 18 Months, Start On Monday

I’ve heard it far too often—you can’t plan in a crisis. Too much changing. But I disagree. My view, which is supported by the research, is that organizations that plan in a crisis and invest in growth during the crisis, are the organizations that survive and thrive post crisis (see Is Your Organization In The 17% Or The 9%—Or Somewhere In Between?)

But even for the executive teams that have put planning on hold during the crisis, the time for a plan for sustainability in the “next normal” is now. The end of the pandemic public . . .