Made-To-Order Jeans But One-Size-Fits-All Medications?

Retail digital technology has led most consumers to expect “personalization” in their interactions. Amazon patented an ‘anticipatory shipping’ system which will let them predict, pack, and ship the products that I can be expected to order. Netflix suggests the videos they think I would like. I can order custom-fit jeans online at Make Your Own Jeans. I can order a custom car online without ever seeing it, using a visual software called iConfigurator that many of the major car brands now offer. And, much to my surprise, people are buying customized homes they’ve never seen in person, using . . .