The Eggs In The Basket

"Diversification is the key to….protection against the inevitable ups and downs of markets. It’s a simple but important point about eggs and baskets." This article on diversification, Diversifying Your Portfolio In A Changing World, got me thinking once again about this topic. "Don’t put all your eggs in one basket" is often used but ancient advice (purportedly coined in the early 1600s by the author of Don Quixote, Miguel de Cervantes.) And I'm a big believer in diversification in all things in life—particularly diversification of organizational revenue. My rule of thumb—an organization's service . . .