One of my favorite life adages (both personal and professional) comes from Alice in Wonderland author Lewis Carroll: “If you don’t know where you are going, any road will get you there.” (And the takeoff on his quote by Yogi Berra, “If you don’t know where you are going, you’ll end up someplace else.”)
As an executive team…

Everything about strategic planning starts with a vision of where the organization is going and the measurable objectives that need to be achieved along the way. Vision statements are built on the organization’s mission, which is the statement of why an organization exists and its overall goals. Your mission statement can be several sentences long.…

So, your organization is kicking off its strategic planning process with a visioning session! As I cover in my article, Creating a Meaningful, Market-Based Strategic Vision: The First Major Step In The Strategic Planning Process, a strategic vision crafts a picture of the future of your organization—one that is motivating and a roadmap for your…

As part of your strategic planning process, you develop a vision for the future, strategic objectives, and a plan to make them happen in the near term. A critical component of the vision (which will drive your strategic planning and marketing planning) is your market positioning. Positioning is an organization’s image or identity in the…