By Monica E. Oss February 15, 2012 In a recent meeting with some colleagues, I shared my perspective that as part of the strategic planning process, SWOT (Strengths, Weaknesses, Opportunities, and Threats) is a waste of time unless you build in some “forced analysis” at the end of the process, resulting in specific strategic conclusions (for more information on this enhanced SWOT process, see The OPEN MINDS Guide To Strategic Planning: Best Practices In A Turbulent Market and Navigating Through Tumultuous Times: Six Keys to a Solid Strategic Plan ). When they were surprised at that perspective, I went on to explain that SWOT…
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