Home health care had a mere 3% share of the $3.6 trillion U.S. health care market in 2018. Medicare and Medicaid together made up 75% of home health spending in 2018 (see National Health Expenditures 2018 Highlights). Home-based health care today largely comprises face-to-face care covered by Medicare, long-term services and supports funded through Medicaid home and community-based waivers, and wraparound services.

The pandemic has changed this equation. All health care (or most of it) has been home-based— though largely through telehealth. The question for executive teams developing their recovery strategies is . . .

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