“An unread book is just a block of paper.” I thought of that quote by F. Scott Fitzgerald when I read that only 28% of executives and middle managers responsible for executing strategy could list three of their company’s strategic priorities (see No One Knows Your Strategy — Not Even Your Top Leaders). Maybe that is why only 10% of all strategies are fully implemented (see The Balanced Scorecard—Measures that Drive Performance and Executives Fail To Execute Strategy Because They’re Too Internally Focused). I believe that strategy is critical—particularly in times (like now) of market upheavals—as the framework for investments…
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