Consumer engagement is top of mind for both health plan and provider organization executives—particularly engagement of consumers with complex needs. In a recent survey, behavioral health provider organization executives rated consumer engagement as their top challenge (see 52% Of Behavioral Health Organizations Rate Consumer Engagement As Greatest Challenge). The reasons are straightforward—more consumer engagement drives use of services and less consumer engagement often translates into lower use of regular services or inappropriate use of expensive services (see Making Consumer Engagement A Reality and Engaging Consumers To Improve Outcomes: Bringing Patient Engagement To Population Health).

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