Executive Briefings | January 9, 2024
Innovating For Impact: OPEN MINDS Most Watched 2023 Executive Institute Presentations
Theodore Levitt is credited with saying, “Creativity is thinking up new things. Innovation is doing new things.” And while the body of his marketing work is over 50 years old, his insights remain on point for health and human service executives today. In addition to coining the term “globalization” (he was ahead of his time), he published the article "Marketing Myopia" criticizing executives for too narrowly defining what their organizations do—and reducing their marketing function to only focus on short-term sales of current products and services (see <a href="https://hbr.org/2004/07/marketing-myopia" target . . .