By Monica E. Oss MIT Sloan professor Michael Cusumano observed that “Most companies never really get beyond their original business. That’s also why corporate entrepreneurship is important. That one business, that one focus, is eventually going to be under attack and the profits are going to eventually erode.....” (see Intrapreneurship, Explained). This problem of eventual organizational obsolescence is not an issue just for Wall Street or Silicon Valley—it is a fundamental problem of the health and human service field. The solution to the problem is innovation. But innovation doesn’t happen magically. It isn’t just about waiting for the next great idea (see Innovation Doesn’t Just Happen). It’s about creating an environment that generates…
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