So, what organizations survive a crisis? It isn’t necessarily the organizations with the highest quality of services. Or the best positioned or branded organizations. Or the organizations with the most political clout. Or the most profitable organizations. Though, all those factors help. The organizations with enough cash to weather the significant downturn in revenue brought by the crisis are the organizations that survive. In a crisis, cash—or access to cash—is literally king. (FYI, the term “cash is king” is attributed to Pehr G. Gyllenhammar, the chief executive officer of Swedish car group Volvo, after the global stock . . .

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