Reputation Rebuild

When it comes to the reputation of health and human service organizations, most consumers rely on digital sources of information. Seventy-two percent of consumers now rely on online reviews as one of three key factors in selecting a provider organization or clinician (see 72% of Patients View Online Reviews When Selecting a New Provider). (The other two critical factors are insurance acceptance and office location.)

And the number of on-line reviews matters. In a recent survey, 80% of consumers view “five or more reviews as trustworthy”. And when selecting a provider organization, 50% of consumers read 10 or . . .