By Monica E. Oss Don't think cash-paying consumers are relevant to your organization's revenues? Then, keep reading... The pandemic is changing the math for revenues. There are 53 million Americans who have lost their jobs. Of those, a third will get insurance through another family member’s job and a quarter will have coverage through a Medicaid program (see COVID-19 Recession: Preliminary Estimates Using Microsimulation and Eligibility For ACA Health Coverage Following Job Loss). The remainder will be paying more in cash—10% will be eligible for marketplace subsidies for plans with high deductibles and the remaining 30+% will likely be uninsured. And with this pandemic-induced shift,…
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