Success Without Disruption

I was catching up on my reading and finally got to the article Innovation Doesn’t Have To Be Disruptive. The premise of the article gave me pause—how successful can non-disruptive innovation really be? My reaction may be because “disruption” is almost a near-synonym for “innovation.” And our team has done a lot of work providing provider organization executive teams with a template for managing through disruption, like Disruption, Planning, Change: Rinse & Repeat and Treatment Transformation Ahead.

The authors’ point—market-creating innovation isn’t always disruptive.;“Nondisruptive creation” is an innovation strategy that can . . .