Taking A Marketing Cue From Hello Fresh & Dollar Shave Club 

So we all have subscriptions—love them or hate them. I have my magazines, my video streaming services, my online access to Cook's Illustrated and Consumer Reports, my subscription to American Greetings and JibJab, the Wine Of The Month Club —I could go on.

But that's not the end of it. The subscription business is booming, fueled by lifestyles imposed by the pandemic. StitchFix sends you clothing and the Dollar Shave Club sends you grooming products. Peloton gives you an impressive range of workouts. Xbox Game Pass and PlayStation now offer new video games to try every month . . .