Taking A Marketing Cue From Hello Fresh & Dollar Shave Club
By Monica E. Oss
So we all have subscriptions—love them or hate them. I have my magazines, my video streaming services, my online access to Cook's Illustrated and Consumer Reports, my subscription to American Greetings and JibJab, the Wine Of The Month Club —I could go on. But that's not the end of it. The subscription business is booming, fueled by lifestyles imposed by the pandemic. StitchFix sends you clothing and the Dollar Shave Club sends you grooming products. Peloton gives you an impressive range of workouts. Xbox Game Pass and PlayStation now offer new video games to try every month. Hello Fresh sends you meal kits. Audible lets you…
We are excited to return to sunny southern California for The 2021 OPEN MINDS Management Best Practices Institute at the picturesque Newport Beach Marriott Hotel & Spa, August 23-26, 2021. To help plan your in-person attendance, visit https://openminds.com/live-mbpi/ for a schedule of events happening throughout the week.
The resurgence of the COVID Delta variant has certainly created new challenges for the country and for our families. Fortunately, the available COVID vaccinations have been very successful in preventing symptomatic infections and illness. But I did want to let you know that our team at OPEN MINDS is committed to making our executive events as safe as possible and have an active risk management plan in place. I wanted to share with you the key elements of our plan:
Masking. Every participant will receive a mask as part of their registration materials. Unvaccinated people will be required to wear masks – and vaccinated attendees will be encouraged to wear masks. If the local or state governments have more restrictive standards (including mandatory masking or requiring proof of vaccination) at the time of our institutes, we will follow those standards.
Outdoor Events. Where possible, we will use outdoor spaces for networking events and smaller sessions.
Hand Sanitation. Hand sanitation stations are available throughout the event venue and hand sanitizer is included in your registration materials, courtesy of our partner, Qualifacts+Credible.
Virtual Sessions. Every session will be partially or fully available in a virtual capacity:
We are livestreaming via GoToWebinar our plenary sessions – keynote addresses and plenary panels. You can participate online from your hotel room (or from your home office if you can’t attend on-site). We will be accepting questions from both the onsite and online audiences.
Each executive seminar is being offered at two separate times, one live at the event venue and the other exclusively for virtual attendees.
We are recording the audio for each session – and will post the audio along with presentation materials after each session.
A virtual exhibit hall will be available with access to all exhibitor contact information, product demos, and engagement opportunities.
We will continue to monitor any changes in the CDC recommendations for the continued safety of the public. If you have any concerns or questions, feel free to reach out to a member of our team at firstname.lastname@example.org or by phone at 877-350-6463. We look forward to seeing you at The 2021 OPEN MINDS Management Best Practices Institute.