The Dual Challenge: Engaging Employees, Engaging Consumers

Executive teams have two concurrent concerns running through their busy minds. In the first, they want to attract and retain talent.

Yet only 14% of organizations can fill key positions quickly and 91% of organizations have a turnover rate of 20% or more. There is a dearth of qualified applicants, and it is difficult in many markets to offer competitive pay.

The pandemic has changed the employer-employee contract. There are new expectations for transportation, hybrid work, and work-life balance in tandem with increased compensation demands (see Be Careful What You Ask For).

The second concern is engaging consumers . . .