The Question Of Relevant

Relevant:;Appropriate to the current time, period, or circumstances

Irrelevant:;Not important to or not connected with the present situation

Amid the many changes happening in the health and human service landscape (see The Chaos Cookbook and Keeping Track Of The Chaos), a question for executives is what will “relevant” look like in the next five years? Organizations become “irrelevant” because customers no longer buy what they provide, either because of shifting market priorities or because of new competitors (see Four Strategies For Staying Relevant). The current market trends are driving both of these.

To stay relevant, executives . . .