By Monica E. Oss You’ve heard it over and over again—the pandemic has changed and is continuing to change the relative importance and impact of technology on health and human service strategy. New out-of-industry competitors—from retailers like Walmart and Amazon to publicly and privately funded health care startups with novel business models—are investing in new technologies that are reshaping market expectations. And many of these competitors are not concerned with short-term profitability, but are instead focused on growing their consumer base (consider for example, the cost of a 45-minute counseling session at a Walmart clinic—$45!). The result is a triple whammy—the expectations of consumers, the expectations of payers,…
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