I’ve been thinking a lot more about what functionality traditional specialty provider organizations need in the “next normal” to make hybrid services a reality. The short answer—a comprehensive virtual care strategy with a digital storefront. That was my takeaway from a deep dive discussion, Utilizing Technology To Support Your Diversification Strategy, with David Strocchia, Senior Vice President and Managing Director of Netsmart Technologies (recording available until March 12 at https://performance.openminds.com), during our 2021 OPEN MINDS Performance Management Institute. Consumers are more comfortable with (and expect) digital services, health plans have come to expect “hybrid” service . . .

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