What Will Be The “COVID  Effect” When It’s All Over?

Much of our focus on the COVID pandemic is on the here and now—and on strategy for what to do when it’s “all over.” We’ve covered how to operate and reopen in the midst of the pandemic (see The Pandemic & The Safety Nets and The Reopening Paradox: Getting From Here To There). We’ve talked about leading strategy development for the post-pandemic period (see Innovation Doesn’t Just Happen and From Staying Afloat To Navigating). My assumption has been that there will be an “end” when we all return to “normal”—when we have vaccines . . .