What’s The Evidence?

Over the past year, there has been one constant refrain in every session I’ve had with health plan executives—they want provider organization partners that have standardized clinical services and measures of service performance. However, exactly what standard services and performance measures they want is not clear. For provider organization executive teams, this presents both a marketing challenge and an opportunity. The challenge is, of course, that the lack of definition makes the “target” a bit obtuse. But the opportunity is to bring your team’s best thinking to potential payers—both on what standardized services make sense and . . .